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She founded the Little Mermaid Swim School in 2011, armed with five years of experience as a swimming teacher, serving the children of Mitchells Plain and her ambition is to be running the biggest aquatic centre in Mitchells Plain by the end of the decade.
"I held an open day in February that first year and began with 35 students. Today, three years later, we have 443 swimmers on our books, two other instructors on the staff and an assistant."
Rushana is one of 19 candidates from Mitchells Plain and Khayelitsha taking part in the Development Programme of the Small Business Academy (SBA) an initiative of the University of Stellenbosch Business School (USB) established to promote the sustainability of effective small businesses operating in townships.
Not one to turn down a challenge, when she saw an advertisement at the beginning of this year
seeking recruits for the SBA, she decided to apply in a bid to grow her business skills and hence her
business. That she was pregnant at the time with her second child was no deterrent.
The nine-month Development Programme for township small business owners from Mitchells Plain
and Khayelitsha teaches business administration, financial management, IT skills and marketing. The
Distell Foundation and Absa are amongst its major funders.
She had no problem making it onto the course and is managing to keep up with the commitments,
even with an infant and a five-year-old to take care of. She attends classes at the USB in Bellville,
participates in workshops and has to complete a series of assignments before the end of the year.
Her final task will be to submit a business plan that outlines how she is going to take her school to
the next phase of its development.
Throughout the process, she is mentored by a graduate from the USB.
She loves the course and everything she is learning but what has benefitted her most thus far, is that
she is able to calculate her running costs so much more accurately than before. "I can tell you exactly
how much electricity I'm using a day."
She's built a website, she's on Facebook and Twitter and the reputation of her school is growing.
"Currently, when the kids attain a certain level, we have to pass them on to other instructors for
coaching in competitive swimming. As we expand, that will change and we will be able to accommodate aqua aerobics as well."
Rushana’s idea came about while she was waiting for her next batch of learner swimmers to arrive, all kids from the smarter southern suburbs of Cape Town.
"I realised I needed to create a swimming pool in my own environment in Strandfontein for the children of Mitchells Plain. And when I get a notion, I don't let go. I literally hounded my family and finally persuaded
REAL ENTREPRENEUR: Teaching Mitchells Plain to swim
by: Finweek